Digital branding : a complete step-by-step guide to strategy, tactics and measurement

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details
Main Author Rowles, Daniel (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects
internetový marketing
řízení značky
obchodní značky
Internet marketing
brand management
brand name products
příručky
handbooks, manuals, etc
ISBN9780749469955
978-07494-6996-2
Physical Descriptionxi, 220 stran : ilustrace ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/ROWLES,D.

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