Market research in practice : how to get greater insight from your market

" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expl...

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Bibliographic Details
Main Authors Hague, Paul N. (Author), Hague, Nick, 1974- (Author), Morgan, Carol-Ann, 1958- (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2013
EditionSecond edition
SeriesMarket research in practice
Subjects
marketingový výzkum
marketing research
příručky
handbooks, manuals, etc
ISBN9780749468644
Physical Descriptionxiii, 257 stran : ilustrace ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/HAGUE,P.N.

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