Market research in practice : how to get greater insight from your market

" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expl...

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Bibliographic Details
Main Authors: Hague, Paul N. (Author), Hague, Nick, 1974- (Author), Morgan, Carol-Ann, 1958- (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2013
Edition: Second edition
Series: Market research in practice
Subjects:
marketingový výzkum
marketing research
příručky
handbooks, manuals, etc
ISBN: 9780749468644
Physical Description: xiii, 257 stran : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/HAGUE,P.N.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/HAGUE,P.N.

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