Romancing the brand : how brands create strong, intimate relationships with consumers

• Main Author: Halloran, Tim, 1969- (Author)
• Format: Book
• Language: English
• Published: San Francisco : Jossey-Bass, a Wiley Brand, [2014]
• Edition: First edition
• Subjects: marketingový management; řízení značky; produktový management; řízení vztahů se zákazníky; marketing management; brand management; product management; customer relationship management; populárně-naučné publikace; popular works
• ISBN: 9781118611289
• Physical Description: v, 262 stran : ilustrace ; 24 cm

Table of Contents:

• Romance and the brand
• Know yourself
• Know your type
• Meet memorably
• Make it mutual
• Deepen the connection
• Keep love alive
• Making up
• Breaking up and moving on