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|a Halloran, Tim,
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|a Romancing the brand :
|b how brands create strong, intimate relationships with consumers /
|c Tim Halloran
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|a First edition
|
| 264 |
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1 |
|a San Francisco :
|b Jossey-Bass, a Wiley Brand,
|c [2014]
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|c ©2014
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|a Obsahuje bibliografii (strany 231-237) a rejstřík
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|a Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on
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|a marketingový management
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|a řízení vztahů se zákazníky
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|a marketing management
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| 650 |
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|a brand management
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9 |
|a product management
|2 eczenas
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| 650 |
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|a customer relationship management
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