Advertising & sales promotion

• Main Author: Kaser, Ken (Author)
• Format: Book
• Language: English
• Published: Mason : South-Western Cengage Learning, [2013]
• Subjects: reklama a propagace; advertising; učební texty; educational texts
• ISBN: 9781111573232 1-111-57323-9
• Physical Description: xix, 461 stran : barevné ilustrace ; 29 cm
• Item Description: Terminologický slovník; Obsahuje rejstřík