Integrated marketing communication : creative strategy from idea to implementation

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Bibliographic Details
Main Author: Blakeman, Robyn, 1958- (Author)
Format: Book
Language: English
Published: Lanham : Rowman & Littlefield, [2015]
Edition: Second edition
Subjects:
marketingová komunikace
reklama a propagace
communication in marketing
advertising
učebnice
textbooks
ISBN: 9781442221215
978-1-4422-2122-2
Physical Description: xi, 325 stran : ilustrace ; 26 cm

Cover

Table of contents

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020 |a 9781442221215  |q (vázáno) 
020 |a 978-1-4422-2122-2  |q (brožováno) 
040 |a DLC  |b cze  |c DLC  |e rda  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 658.8:316.77  |2 MRF 
080 |a 659.1  |2 MRF 
080 |a (075)  |2 MRF 
100 1 |a Blakeman, Robyn,  |d 1958-  |7 utb2013761163  |4 aut 
245 1 0 |a Integrated marketing communication :  |b creative strategy from idea to implementation /  |c Robyn Blakeman 
250 |a Second edition 
264 1 |a Lanham :  |b Rowman & Littlefield,  |c [2015] 
264 4 |c ©2015 
300 |a xi, 325 stran :  |b ilustrace ;  |c 26 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
500 |a Terminologický slovník 
504 |a Obsahuje bibliografii (strany 313-316) a rejstřík 
505 0 |a Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author 
650 0 7 |a marketingová komunikace  |7 ph115228  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 9 |a communication in marketing  |2 eczenas 
650 0 9 |a advertising  |2 eczenas 
655 7 |a učebnice  |7 fd133770  |2 czenas 
655 9 |a textbooks  |2 eczenas 
910 |a ZLD002 
992 |a BK  |b SK 
999 |c 81507  |d 81507 
952 |0 0  |1 0  |4 0  |6 339138BLAKEMANR  |7 0  |8 BOOK  |9 135645  |a UTBZL  |b UTBZL  |c 005  |d 2015-10-09  |o 339.138/BLAKEMAN,R.  |p 420010162390  |r 2019-08-26  |v 1020.00  |w 2019-08-26  |x N:nákup;  |y 01 

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