Integrated marketing communication : creative strategy from idea to implementation

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Bibliographic Details
Main Author Blakeman, Robyn, 1958- (Author)
Format Book
LanguageEnglish
Published Lanham : Rowman & Littlefield, [2015]
EditionSecond edition
Subjects
marketingová komunikace
reklama a propagace
communication in marketing
advertising
učebnice
textbooks
ISBN9781442221215
978-1-4422-2122-2
Physical Descriptionxi, 325 stran : ilustrace ; 26 cm

Cover

More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografii (strany 313-316) a rejstřík
ISBN:9781442221215
978-1-4422-2122-2
Physical Description:xi, 325 stran : ilustrace ; 26 cm

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