Integrated marketing communication : creative strategy from idea to implementation

• Main Author: Blakeman, Robyn, 1958- (Author)
• Format: Book
• Language: English
• Published: Lanham : Rowman & Littlefield, [2015]
• Edition: Second edition
• Subjects: marketingová komunikace; reklama a propagace; communication in marketing; advertising; učebnice; textbooks
• ISBN: 9781442221215; 978-1-4422-2122-2
• Physical Description: xi, 325 stran : ilustrace ; 26 cm
• Item Description: Terminologický slovník