Marketing communications : a European perspective
Saved in:
| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Harlow :
Person,
2013
|
| Edition | Fifth edition |
| Subjects | |
| ISBN | 9780273773221 978-0-273-77324-5 978-0-273-79484-4 |
| Physical Description | xxi, 615 stran : ilustrace ; 27 cm |
Cover
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| 100 | 1 | |a Pelsmacker, Patrick de, |d 1957- |7 xx0013518 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications : |b a European perspective / |c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| 250 | |a Fifth edition | ||
| 264 | 1 | |a Harlow : |b Person, |c 2013 | |
| 264 | 4 | |c ©2013 | |
| 300 | |a xxi, 615 stran : |b ilustrace ; |c 27 cm | ||
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| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
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| 700 | 1 | |a Bergh, Joeri van den, |d 1971- |7 xx0013519 |4 aut | |
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