Marketing communications : a European perspective

Saved in:
Bibliographic Details
Main Authors Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format Book
LanguageEnglish
Published Harlow : Person, 2013
EditionFifth edition
Subjects
marketingová komunikace
reklama a propagace
marketing
communication in marketing
advertising
učebnice
textbooks
ISBN9780273773221
978-0-273-77324-5
978-0-273-79484-4
Physical Descriptionxxi, 615 stran : ilustrace ; 27 cm

Cover

More Information
Item Description:"Always Learning"--Obálka
Terminologický slovník
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780273773221
978-0-273-77324-5
978-0-273-79484-4
Physical Description:xxi, 615 stran : ilustrace ; 27 cm

Similar Items