Marketing communications : a European perspective

• Main Authors: Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
• Format: Book
• Language: English
• Published: Harlow : Person, 2013
• Edition: Fifth edition
• Subjects: marketingová komunikace; reklama a propagace; marketing; communication in marketing; advertising; učebnice; textbooks
• ISBN: 9780273773221; 978-0-273-77324-5; 978-0-273-79484-4
• Physical Description: xxi, 615 stran : ilustrace ; 27 cm
• Item Description: "Always Learning"--Obálka; Terminologický slovník