Advertising media planning : a brand management approach

• Main Authors: Kelley, Larry D., 1955- (Author), Sheehan, Kim, 1958- (Author), Jugenheimer, Donald W., 1943- (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2015
• Edition: Fourth edition
• Subjects: reklamní média; obchodní značky; řízení značky; advertising media; brand name products; brand management; příručky; handbooks, manuals, etc
• ISBN: 9780765640895; 978-0-7656-4090-1; 978-1-3157-2057-9
• Physical Description: viii, 351 stran ; 23 cm