Marketing communications management : analysis, planning, implementation

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Bibliographic Details
Main Author: Copley, Paul, 1952- (Author)
Format: Book
Language: English
Published: London : SAGE Publications Ltd, 2014
Edition: Second edition
Subjects:
marketing
marketingová komunikace
marketingový management
communication in marketing
marketing management
učebnice
textbooks
ISBN: 9780857027863
978-0-85702-787-0
Physical Description: xv, 464 stran : ilustrace ; 27 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/COPLEY,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/COPLEY,P.

Status Description Location Call Number
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/COPLEY,P.
In house loan Study room - 3rd floor 339.138/COPLEY,P.

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