Marketing communications management : analysis, planning, implementation

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Bibliographic Details
Main Author	Copley, Paul, 1952- (Author)
Format	Book
Language	English
Published	London : SAGE Publications Ltd, 2014
Edition	Second edition
Subjects	marketing marketingová komunikace marketingový management communication in marketing marketing management učebnice textbooks
ISBN	9780857027863 978-0-85702-787-0
Physical Description	xv, 464 stran : ilustrace ; 27 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/COPLEY,P.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/COPLEY,P.

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