Psychological foundations of marketing

• Main Author: Kimmel, Allan J. (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2013
• Subjects: marketing > psychologické aspekty; marketing > psychological aspects; příručky; handbooks, manuals, etc
• ISBN: 9780415620000; 978-0-415-62001-7; 978-0-203-08320-8
• Physical Description: xviii, 282 stran : ilustrace ; 25 cm