Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = The use of product placement as an expanding marketing tool in the Czech Republic : teze disertační práce
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| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Zlín :
Univerzita Tomáše Bati ve Zlíně,
2015
|
| Series | Teze disertační práce
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| Subjects | |
| ISBN | 9788074544972 |
| Physical Description | 50 stran : ilustrace ; 21 cm |
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