Strategic brand engagement : using HR and marketing to connect your brand, customers, channel partners and employees

"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organizat...

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Bibliographic Details
Main Author: Fisher, John G. (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
řízení značky
kultura organizace
organizační chování
personální management
brand management
corporate culture
organizational behavior
personnel management
příručky
handbooks, manuals, etc
ISBN: 9780749470135
978-0-7494-7014-2
Physical Description: vii, 219 stran : ilustrace ; 24 cm

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Table of contents

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072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
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100 1 |a Fisher, John G.  |7 utb2015880468  |4 aut 
245 1 0 |a Strategic brand engagement :  |b using HR and marketing to connect your brand, customers, channel partners and employees /  |c John G Fisher 
264 1 |a London ;  |a Philadelphia ;  |a New Delhi :  |b Kogan Page,  |c 2014 
264 4 |c ©2014 
300 |a vii, 219 stran :  |b ilustrace ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
520 |a "In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. "--Resumé vydavatele 
504 |a Obsahuje bibliografii (strana 211-213) a rejstřík 
650 0 7 |a řízení značky  |7 ph205089  |2 czenas 
650 0 7 |a kultura organizace  |7 ph135313  |2 czenas 
650 0 7 |a organizační chování  |7 ph115603  |2 czenas 
650 0 7 |a personální management  |7 ph115721  |2 czenas 
650 0 9 |a brand management  |2 eczenas 
650 0 9 |a corporate culture  |2 eczenas 
650 0 9 |a organizational behavior  |2 eczenas 
650 0 9 |a personnel management  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
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992 |a BK  |b SK  |d 2 
999 |c 80909  |d 80909 
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952 |0 0  |1 0  |2 udc  |4 0  |6 005FISHERJG  |7 0  |8 BOOK  |9 134962  |a UTBZL  |b UTBZL  |c 006  |d 2016-12-07  |l 7  |m 4  |o 005/FISHER,J.G.  |p 420010168150  |q 2024-12-16  |r 2024-11-14  |s 2024-11-14  |v 920.00  |w 2019-08-26  |x N:nákup, Převod FaME, Aleš Gregar, 8.11.2021  |y 04 

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