Description: Cambridge marketing handbook: Communications

Cambridge marketing handbook: Communications

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Bibliographic Details
Main Authors:	Bax, Steve (Author), Woodhouse, Paul (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia ; New Delhi : Kogan Page Limited in association with Cambridge Marketing Press, 2013
Subjects:	marketingová komunikace spotřebitelské chování communication in marketing consumer behavior příručky handbooks, manuals, etc
ISBN:	9780749470616
Physical Description:	130 stran : ilustrace ; 18 cm

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9780749470616