Cambridge marketing handbook: Communications

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Bibliographic Details
Main Authors Bax, Steve (Author), Woodhouse, Paul (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page Limited in association with Cambridge Marketing Press, 2013
Subjects
marketingová komunikace
spotřebitelské chování
communication in marketing
consumer behavior
příručky
handbooks, manuals, etc
ISBN9780749470616
Physical Description130 stran : ilustrace ; 18 cm

Cover

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780749470616
Physical Description:130 stran : ilustrace ; 18 cm

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