Strong brands, strong relationships
Saved in:
Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group,
2015
|
Edition: | First published |
Subjects: | |
ISBN: | 9781138786820 978-1-138-78683-7 978-1-315-76707-9 |
Physical Description: | xxxix, 435 stran : ilustrace ; 24 cm |
LEADER | 01999cam a2200505 i 4500 | ||
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245 | 0 | 0 | |a Strong brands, strong relationships / |c edited by Susan Fournier, Michael Breazeale and Jill Avery |
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264 | 4 | |c ©2015 | |
300 | |a xxxix, 435 stran : |b ilustrace ; |c 24 cm | ||
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650 | 0 | 9 | |a brand name products |2 eczenas |
650 | 0 | 9 | |a consumer behavior |2 eczenas |
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