Strong brands, strong relationships

• Other Authors: Fournier, Susan (Editor), Breazeale, Michael, 1964- (Editor), Avery, Jill (Editor)
• Format: Book
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2015
• Edition: First published
• Subjects: řízení značky; obchodní značky; spotřebitelské chování; brand management; brand name products; consumer behavior; kolektivní monografie; collective monographs
• ISBN: 9781138786820; 978-1-138-78683-7; 978-1-315-76707-9
• Physical Description: xxxix, 435 stran : ilustrace ; 24 cm