Holdings: Strategic marketing :

Strategic marketing : creating competitive advantage

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Bibliographic Details
Main Authors:	West, Douglas C. (Author), Ford, John B. 1949- (Author), Ibrahim, Essam (Author)
Format:	Book
Language:	English
Published:	New York, NY : Oxford University Press, [2015]
Edition:	Third edition
Subjects:	strategický marketing strategic marketing učebnice textbooks
ISBN:	9780199684090
Physical Description:	xxi, 571 stran : ilustrace ; 25 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/WEST,D.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/WEST,D.