The innovator's hypothesis : how cheap experiments are worth more than good ideas

In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cul...

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Bibliographic Details
Main Author Schrage, Michael (Author)
Format Electronic eBook
LanguageEnglish
Published Cambridge, Massachusetts : The MIT Press, [2014]
Subjects
Technological innovations.
Creative ability in business.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780262323048
9780262028363
9780262323055
9781322181127
Physical Description1 online zdroj (xvi, 237 pages)

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Summary:In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cultures do. He introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. --
Bibliography:Includes bibliographical references and index.
ISBN:9780262323048
9780262028363
9780262323055
9781322181127
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
Physical Description:1 online zdroj (xvi, 237 pages)

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