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|x Reklama. Public relations. Média
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|a Roubalíková, Jana,
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|a Hodnotová orientace a využití apelů v tiskové reklamě v České republice =
|b Value orientation and use of appeals in printed advertisement in the Czech Republic : teze disertační práce /
|c autor Jana Roubalíková ; školitel Jitka Kloudová
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| 246 |
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1 |
|a Value orientation and use of appeals in printed advertisement in the Czech Republic
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| 260 |
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|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2014
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| 300 |
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|a 40 s. :
|b il. ;
|c 21 cm
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1 |
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|a Doctoral thesis summary
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| 500 |
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|a "Studijní program: Ekonomika a management, studijní obor: Management a ekonomika"
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|a 30 výt.
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|a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2014
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|a Obsahuje bibliografie
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|a České a anglické resumé
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|a reklama a propagace
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| 650 |
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|a hodnotová orientace
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| 650 |
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|a advertising
|z Czechia
|2 eczenas
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| 650 |
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9 |
|a value orientation
|z Czechia
|2 eczenas
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| 653 |
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|a tisková reklama
|a reklama v tisku
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| 655 |
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|a disertace
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| 655 |
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|a teze
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|a Kloudová, Jitka,
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
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