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|a Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let =
|b The effectiveness of selected topics of social advertising focused on university students under 26 years : teze disertační práce /
|c autor Lenka Harantová; školitel Vratislav Kozák
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|a Effectiveness of selected topics of social advertising focused on university students under 26 years
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|b Univerzita Tomáše Bati ve Zlíně,
|c 2014
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|a 30 výt.
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|a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2014
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|a Obsahuje bibliografie a bibliografické odkazy
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|a advertising campaigns
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|2 eczenas
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| 650 |
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|a college students
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| 650 |
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|a media influence
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|a Kozák, Vratislav,
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
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|a Univerzita Tomáše Bati ve Zlíně.
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