Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill Education, [2015]
EditionFourteenth edition
Subjects
marketing
strategický marketing
strategic marketing
učebnice
textbooks
ISBN9781259251634
Physical Descriptionxliii, 717 stran : barevné ilustrace, 28 cm

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Item Description:Terminologický slovník
"McGraw-Hill International edition"--Obálka
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9781259251634
Physical Description:xliii, 717 stran : barevné ilustrace, 28 cm

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