Consumer-driven innovation in food and personal care products

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...

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Bibliographic Details
Corporate Author New Zealand. Plant & Food Research
Other Authors Jaeger, Sara R., MacFie, H. J. H.
Format eBook
LanguageEnglish
Published Oxford : Woodhead Pub., 2010.
SeriesWoodhead Publishing in food science, technology, and nutrition ; no. 195.
Subjects
Food industry and trade > Technological innovations.
Cosmetics > Technological innovations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781845699970
9781845695675
9781613443521
ISSN2042-8049 ;
Physical Description1 online zdroj (xxxii, 645 p.) : ill.

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Table of Contents:
  • pt. I. New product development head-on : trends, processes and perspectives
  • pt. II. Hedonic scaling in new product development : past, present and future
  • pt. III. Consumer research methods in new product development
  • pt. IV. Statistics and new product development
  • pt. V. New product development in the future : new consumer trends, new science.

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