CRM : the foundation of contemporary marketing strategy

• Main Authors: Baran, Roger J. 1945- (Author), Galka, Robert J. (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2013
• Subjects: řízení vztahů se zákazníky; strategický marketing; customer relationship management; strategic marketing; učebnice; textbooks
• ISBN: 9780415896566; 978-0-415-89657-3; 978-0-203-10757-7
• Physical Description: ix, 393 stran : ilustrace ; 26 cm