Marketing research essentials

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Bibliographic Details
Main Authors	McDaniel, Carl D., 1942- (Author), Gates, Roger H., 1942- (Author)
Format	Book
Language	English
Published	Hoboken, New Jersey : Wiley, c2013
Edition	8th ed.
Subjects	marketingový výzkum marketing research učebnice textbooks
ISBN	9781118249321 9781118249321
Physical Description	xxiv, 452 s. : il. (některé barev.) ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/McDANIEL,C.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/McDANIEL,C.

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