The why of the buy : consumer behavior and fashion marketing

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Bibliographic Details
Main Author: Rath, Patricia Mink, 1930- (Author)
Format: Book
Language: English
Published: New York : Fairchild Books, 2015
Edition: 2nd ed.
Subjects:
móda
marketing > Spojené státy americké
spotřebitelské chování > Spojené státy americké
fashion
marketing > United States
consumer behavior > United States
učebnice vysokých škol
textbooks (higher)
ISBN: 9781609018986
Physical Description: xx, 451 s. : il. ; 26 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/WHY

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/WHY

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