The why of the buy : consumer behavior and fashion marketing

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Bibliographic Details
Main Author Rath, Patricia Mink, 1930- (Author)
Format Book
LanguageEnglish
Published New York : Fairchild Books, 2015
Edition2nd ed.
Subjects
móda
marketing > Spojené státy americké
spotřebitelské chování > Spojené státy americké
fashion
marketing > United States
consumer behavior > United States
učebnice vysokých škol
textbooks (higher)
ISBN9781609018986
Physical Descriptionxx, 451 s. : il. ; 26 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/WHY

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