Market : your way to growth : 8 ways to win

"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your marke...

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Kotler, Milton (Author)
Format Book
LanguageEnglish
Published Hoboken, New jersey : John Wiley & Sons, c2013
Subjects
strategický marketing
strategic marketing
monografie
monographs
ISBN9781118496404
978-1-118-51966-0
978-1-118-51964-6
978-1-118-51960-8
Physical Descriptionxxviii, 212 s. : il. ; 24 cm

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 339.138/KOTLER,P.
Status Withdrawn More Information Location Open access collection Call Number 339.138/KOTLER,P.

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