Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Abingdon ; New York :
Routledge,
2014
|
| Edition | 2nd ed. |
| Subjects | |
| ISBN | 9780415822084 978-0-415-82209-1 978-0-203-55391-6 |
| Physical Description | xiv, 320 s. : il. ; 25 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/PERCY,L. |