How to measure digital marketing : metrics for assessing impact and designing success

• Main Author: Florès, Laurent, 1967- (Author)
• Format: Book
• Language: English
• Published: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014
• Edition: 1st pub.
• Subjects: internetový marketing; webová analytika; měření; ekonomická efektivnost; Internet marketing; web analytics; measurement; economic efficiency; příručky; handbooks, manuals, etc
• ISBN: 9781137340689
• Physical Description: xvi, 255 s. : il. ; 23 cm