Contemporary brand management

• Main Authors: Johansson, Johny K. (Author), Carlson, Kurt A., 1968- (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks : SAGE, c2015
• Subjects: řízení značky; strategický management; brand management; strategic planning; učební texty; educational texts
• ISBN: 9781452242873; 978-1-4833-1196-8
• Physical Description: xi, 259 s. ; il. : 24 cm