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|a Clow, Kenneth E.
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|a Essentials of marketing research :
|b putting research into practice /
|c Kenneth E. Clow, Karen E. James
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|a Marketing research
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|a Thousand Oaks, Calif. :
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|a xxii, 497 s. :
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|a Obsahuje bibliografii (s. 468-480) a rejstřík
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