Description: Essentials of marketing research :

Essentials of marketing research : putting research into practice

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Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), James, Karen E. (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, c2014
Subjects:	marketingový výzkum marketing research příručky handbooks, manuals, etc
ISBN:	9781412991308
Physical Description:	xxii, 497 s. : il. ; 25 cm

Description
Bibliography:	Obsahuje bibliografii (s. 468-480) a rejstřík
ISBN:	9781412991308