Description: Principles of integrated marketing communications

Principles of integrated marketing communications

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Bibliographic Details
Main Author:	Ang, Lawrence (Author)
Format:	Book
Language:	English
Published:	Port Melbourne : Cambridge University Press, 2014
Edition:	1st pub.
Subjects:	marketingová komunikace reklama a propagace public relations communication in marketing advertising příručky handbooks, manuals, etc
ISBN:	9781107649187
Physical Description:	xii, 401 s. : il. (částečně barev.) ; 26 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9781107649187