Advertising and promotion : an integrated marketing communications perspective

• Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
• Format: Book
• Language: English
• Published: [Singapore?] : McGraw-Hill Education, c2015
• Edition: 10th global ed.
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 9789814575119 981-4575-11-9
• Physical Description: xxxvi, 842 s. : il. (převážně barev.) ; 28 cm
• Item Description: Terminologický slovník