Modern marketing research : concepts, methods, and cases

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Bibliographic Details
Main Authors	Feinberg, Fred M. (Author), Kinnear, Thomas C., 1943- (Author), Taylor, James R. 1938- (Author)
Format	Book
Language	English
Published	Stamford : Cengage Learning, c2013
Edition	2nd ed.
Subjects	marketing marketingový výzkum marketingový management marketing research marketing management učebnice textbooks
ISBN	9781133191025 1-133-19102-9 978-1-133-19101-8 1-133-19101-0
Physical Description	xxx, 689 s. : il. ; 28 cm

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