Business to business marketing management : a global perspective

• Main Authors: Zimmerman, Alan S., 1942- (Author), Blythe, Jim, 1951- (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2013
• Edition: 2nd ed.
• Subjects: průmyslový marketing; marketingový management; industrial marketing; marketing management; učebnice vysokých škol; textbooks (higher)
• ISBN: 9780415537032; 978-0-415-53702-5
• Physical Description: xxiv, 498 s. : il. ; 25 cm
• Item Description: Obsahuje bibliografie a rejstřík