Sales promotion : how to create, implement & integrate campaigns that really work

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Bibliographic Details
Main Author	Mullin, Roddy (Author)
Format	Book
Language	English
Published	London : Kogan Page, 2010
Edition	5th ed.
Subjects	marketing reklama a propagace advertising příručky případové studie handbooks, manuals, etc case studies
Online Access	Obsah Anotace Biografické informace
ISBN	9780749457044 978-0-7494-6005-1
Physical Description	xviii, 262 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2029	More Information	Location FMC	Call Number 339.138/MULLIN,R.