Value proposition design

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Bibliographic Details
Main Author	Osterwalder, Alexander, 1974- (Author)
Other Authors	Papadakos, Tris (Designer)
Format	Book
Language	English
Published	Hoboken : Wiley, 2014
Subjects	řízení vztahů se zákazníky produktový management spotřebitelé spotřebitelské chování marketing strategický management plánování scénářů customer relationship management product management consumers consumer behavior strategic planning scenario planning příručky handbooks, manuals, etc
ISBN	9781118968055
Physical Description	xxv, 290 s. : il. ; 19 x 25 cm

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