International marketing in rapidly changing environments

• Other Authors: Jean, Ruey-Jer Bryan, Chiou, Jyh-Shen, Zou, Shaoming
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2013.
• Series: Advances in international marketing ; v. 24.
• Subjects: Export marketing > Developing countries.; Marketing > Developing countries.; Globalization.; Small business marketing > Developing countries.; elektronické knihy; electronic books
• ISBN: 9781781908976
• ISSN: 1474-7979 ;
• Physical Description: 1 online zdroj (xix, 261 p.) : ill.

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...