Novel techniques in sensory characterization and consumer profiling

• Other Authors: Varela Tomasco, Paula (Editor), Ares, Gaston (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton, FL : CRC Press, [2014]
• Subjects: Food > Sensory evaluation.; Sensory evaluation.; Marketing research.; New products.; elektronické knihy; electronic books
• ISBN: 9781466566309
• DOI: 10.1201/b16853
• Physical Description: 1 online zdroj : text file, PDF

"Sensory characterization is one of the most powerful, sophisticated and extensively applied tools in sensory science. This book focuses on sensory characterization of food and non-food products, providing an overview of classical and novel alternative methodologies. A complete description of t...

Table of Contents:

• chapter 1. Introduction / Paula Varela and Gast©đn Ares
• chapter 2. Classical descriptive analysis / Hildegarde Heymann, Ellena S. King, and Helene Hopfer
• chapter 3. Introduction to multivariate statistical techniques for sensory characterization / S©?bastien L©®
• chapter 4. Ideal profiling / Thierry Worch and Pieter H. Punter
• chapter 5. Use of just-about-right scales in consumer research / Richard Popper
• chapter 6. Free-choice profile combined with repertory grid method / Amparo T©Łrrega and Paula Taranc©đn
• chapter 7. Flash profile / Julien Delarue
• chapter 8. Free sorting task / Sylvie Chollet, Dominique Valentin, and Herv©? Abdi
• chapter 9. Projective mapping and napping / Christian Dehlholm
• chapter 10. Polarized sensory positioning methodologies / Eric Teillet
• chapter 11. Check-all-that-apply questions / Michael Meyners and John C. Castura
• chapter 12. Open-ended questions / Ronan Symoneaux and Mara V. Galmarini
• chapter 13. Dynamic sensory descriptive methodologies : time-intensity and temporal dominance of sensations / Rafael Silva Cadena, Leticia Vidal, Gastn? Ares, and Paula Varela
• chapter 14. Comparison of novel methodologies for sensory characterization / Gast©đn Ares and Paula Varela.