Novel techniques in sensory characterization and consumer profiling

• Other Authors: Varela Tomasco, Paula, (Editor), Ares, Gaston, (Editor)
• Format: eBook
• Language: English
• Published: Boca Raton, FL : CRC Press, [2014]
• Subjects: Food > Sensory evaluation.; Sensory evaluation.; Marketing research.; New products.; elektronické knihy; electronic books
• ISBN: 9781466566309
• Physical Description: 1 online zdroj : text file, PDF
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

"Sensory characterization is one of the most powerful, sophisticated and extensively applied tools in sensory science. This book focuses on sensory characterization of food and non-food products, providing an overview of classical and novel alternative methodologies. A complete description of the methodologies would be provided. Each description would be accompanied by detailed information for their implementation, discussion of examples of applications and case-studies. The implementation of the majority of the methodologies would be performed in the statistical free software R, which would make the book very useful for people non-familiar with complex statistical software"--