New food product development from concept to marketplace

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Bibliographic Details
Main Author Fuller, Gordon W.
Format eBook
LanguageEnglish
Published Boca Raton : Taylor & Francis, 2011.
Edition3rd ed.
Subjects
Food > Marketing.
Food > Research.
New products > Marketing.
Product management.
Food industry and trade > Technological innovations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781439818657
DOI10.1201/b10521
Physical Descriptionxix, 487 p. : ill.

Cover

Table of Contents:
  • 1. What is new food product development?
  • 2. The new product development team : company organization and its influence on new product development
  • 3. What are the sources for new product ideas?
  • 4. Strategy and the strategists
  • 5. The tacticians : their influence in product development
  • 6. The legal department : protecting the company, it's name, goodwill, and image
  • 7. Quality control : protecting the consumer, the product, and the company
  • 8. Going to market : success or failure?
  • 9. Why farm out new product development?
  • 10. New food product development in the food service industry
  • 11. Product development in the food additive and food ingredient industries
  • 12. Dancing but uncertain of the music.

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