New food product development from concept to marketplace

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Bibliographic Details
Main Author Fuller, Gordon W.
Format eBook
LanguageEnglish
Published Boca Raton : Taylor & Francis, 2011.
Edition3rd ed.
Subjects
Food > Marketing.
Food > Research.
New products > Marketing.
Product management.
Food industry and trade > Technological innovations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781439818657
DOI10.1201/b10521
Physical Descriptionxix, 487 p. : ill.

Cover

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245 1 0 |a New food product development  |h [elektronický zdroj] :  |b from concept to marketplace /  |c Gordon W. Fuller. 
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260 |a Boca Raton :  |b Taylor & Francis,  |c 2011. 
300 |a xix, 487 p. :  |b ill. 
504 |a Includes bibliographical references (p. 443-472) and index. 
505 0 |a 1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
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650 0 |a Product management. 
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