New food product development from concept to marketplace

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Bibliographic Details
Main Author: Fuller, Gordon W.
Format: eBook
Language: English
Published: Boca Raton : Taylor & Francis, 2011.
Edition: 3rd ed.
Subjects:
Food > Marketing.
Food > Research.
New products > Marketing.
Product management.
Food industry and trade > Technological innovations.
elektronické knihy
electronic books
ISBN: 9781439818657
Physical Description: xix, 487 p. : ill.

Cover

Table of contents

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999 |c 75639  |d 75639 
020 |a 9781439818657  |q (e-book :  |q PDF) 
040 |a FlBoTFG  |c FlBoTFG 
100 1 |a Fuller, Gordon W. 
245 1 0 |a New food product development  |h [elektronický zdroj] :  |b from concept to marketplace /  |c Gordon W. Fuller. 
250 |a 3rd ed. 
260 |a Boca Raton :  |b Taylor & Francis,  |c 2011. 
300 |a xix, 487 p. :  |b ill. 
504 |a Includes bibliographical references (p. 443-472) and index. 
505 0 |a 1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 0 |a Food  |x Marketing. 
650 0 |a Food  |x Research. 
650 0 |a New products  |x Marketing. 
650 0 |a Product management. 
650 0 |a Food industry and trade  |x Technological innovations. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 1 |z 9781439818640 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1201/b10521  |y Plný text 
942 |2 udc 
992 |a BK  |c EBOOK-TN  |c FOODNB 
993 |x NEPOSILAT  |y EIZ 

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