New food product development from concept to marketplace

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Bibliographic Details
Main Author Fuller, Gordon W.
Format eBook
LanguageEnglish
Published Boca Raton : Taylor & Francis, 2011.
Edition3rd ed.
Subjects
Food > Marketing.
Food > Research.
New products > Marketing.
Product management.
Food industry and trade > Technological innovations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781439818657
DOI10.1201/b10521
Physical Descriptionxix, 487 p. : ill.

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More Information
Bibliography:Includes bibliographical references (p. 443-472) and index.
ISBN:9781439818657
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
DOI:10.1201/b10521
Physical Description:xix, 487 p. : ill.

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