Inside the mind of the shopper : the science of retailing

• Main Author: Sorensen, Herb, 1944- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : Prentice-Hall, c2009
• Subjects: maloobchod; spotřebitelské chování; nakupování; obchody; marketing; marketingový výzkum; management prodeje; retail trade; consumer behavior; shopping; retail stores; marketing research; sales management; monografie; monographs
• ISBN: 9780137126859 0-13-712685-9
• Physical Description: xix, 227 s. : il. ; 24 cm
• Item Description: Dotisk r. 2011