Corporate communication : a guide to theory and practice

• Main Author: Cornelissen, Joep (Author)
• Format: Book
• Language: English
• Published: Los Angeles : SAGE, c2014
• Edition: 4th ed.
• Subjects: public relations; manažerská komunikace; marketingová komunikace; firemní prezentace; kultura organizace; communication in management; communication in marketing; company presentation; corporate culture; případové studie; case studies
• ISBN: 9781446274941; 978-1-4462-7495-8
• Physical Description: xviii, 294 s. : il. ; 25 cm
• Item Description: Terminologický slovník