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051219s2006 mau sb 001 0 eng c |
| 020 |
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|a 9780262257114
|q (ebook)
|
| 035 |
|
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|a (OCoLC)73804933
|z (OCoLC)568000704
|z (OCoLC)648225658
|z (OCoLC)722565559
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|a COO
|b eng
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| 100 |
1 |
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|a Turow, Joseph.
|
| 245 |
1 |
0 |
|a Niche envy
|h [elektronický zdroj] :
|b marketing discrimination in the digital age /
|c Joseph Turow.
|
| 260 |
|
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|a Cambridge, Mass. :
|b MIT Press,
|c c2006.
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| 300 |
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|a 1 online zdroj (viii, 225 p.)
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| 504 |
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|a Includes bibliographical references (p. [193]-215) and index.
|
| 506 |
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|a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
|
| 650 |
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0 |
|a Consumer profiling.
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| 650 |
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0 |
|a Market segmentation.
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| 650 |
|
0 |
|a Marketing
|x Technological innovations.
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| 650 |
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0 |
|a Customer services
|x Technological innovations.
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| 655 |
|
7 |
|a elektronické knihy
|7 fd186907
|2 czenas
|
| 655 |
|
9 |
|a electronic books
|2 eczenas
|
| 776 |
0 |
8 |
|i Print version:
|a Turow, Joseph.
|t Niche envy.
|d Cambridge, Mass. : MIT Press, c2006
|z 0262201658
|w (DLC) 2005058409
|w (OCoLC)62738704
|
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|c MITPRESS
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|x NEPOSILAT
|y EIZ
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