I is an other : the secret life of metaphor and how it shapes the way we see the world

Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory

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Bibliographic Details
Main Author: Geary, James, 1962- (Author)
Format: Book
Language: English
Published: New York : Harper Perennial, 2012
Edition: 1st ed.
Subjects:
metafora
myšlení
psycholingvistika
metaphor
thought and thinking
psycholinguistics
příručky
handbooks, manuals, etc
ISBN: 9780061710292
Physical Description: 297 s. : il. ; 21 cm

Cover

Table of contents

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072 7 |a 81  |x Lingvistika. Jazyky  |2 Konspekt  |9 11 
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080 |a 159.955  |2 MRF 
080 |a 81'23  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Geary, James,  |d 1962-  |7 utb2014847460  |4 aut 
245 1 0 |a I is an other :  |b the secret life of metaphor and how it shapes the way we see the world /  |c James Geary 
246 3 0 |a Secret life of metaphor and how it shapes the way we see the world 
250 |a 1st ed. 
260 |a New York :  |b Harper Perennial,  |c 2012 
300 |a 297 s. :  |b il. ;  |c 21 cm 
504 |a Obsahuje bibliografii (s. 259-289), bibliografické odkazy a rejstřík 
520 |a Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory 
505 0 |a Foreword : why I is an other -- Metaphor and thought : all shook up -- Metaphor and etymology : language is fossil poetry -- Metaphor and money : how high can a dead cat bounce? -- Metaphor and the mind : imagining an apple in someone's eye -- Metaphor and advertising : imaginary gardens with real toads in them -- Metaphor and the brain : bright sneezes and loud sunlight -- Metaphor and the body : anger is a heated fluid in a container -- Metaphor and politics : freedom fries and liberty cabbage -- Metaphor and pleasure : experience is a comb that nature gives to bald men -- Metaphor and children : how should one refer to the sky? -- Metaphor and science : the earth is like a rice pudding -- Metaphor and parables and proverbs : mighty darn good lies -- Metaphor and innovation : make it strange -- Metaphor and psychology : a little splash of color from my mother -- Backword : the logic of metaphor 
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650 0 7 |a myšlení  |7 ph115391  |2 czenas 
650 0 7 |a psycholingvistika  |7 ph124802  |2 czenas 
650 0 9 |a metaphor  |2 eczenas 
650 0 9 |a thought and thinking  |2 eczenas 
650 0 9 |a psycholinguistics  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
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992 |a BK  |b SK  |d 1 
999 |c 74537  |d 74537 
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