I is an other : the secret life of metaphor and how it shapes the way we see the world
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper Perennial,
2012
|
| Edition: | 1st ed. |
| Subjects: | |
| ISBN: | 9780061710292 |
| Physical Description: | 297 s. : il. ; 21 cm |
Cover
Table of contents
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| 072 | 7 | |a 81 |x Lingvistika. Jazyky |2 Konspekt |9 11 | |
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| 100 | 1 | |a Geary, James, |d 1962- |7 utb2014847460 |4 aut | |
| 245 | 1 | 0 | |a I is an other : |b the secret life of metaphor and how it shapes the way we see the world / |c James Geary |
| 246 | 3 | 0 | |a Secret life of metaphor and how it shapes the way we see the world |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b Harper Perennial, |c 2012 | ||
| 300 | |a 297 s. : |b il. ; |c 21 cm | ||
| 504 | |a Obsahuje bibliografii (s. 259-289), bibliografické odkazy a rejstřík | ||
| 520 | |a Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory | ||
| 505 | 0 | |a Foreword : why I is an other -- Metaphor and thought : all shook up -- Metaphor and etymology : language is fossil poetry -- Metaphor and money : how high can a dead cat bounce? -- Metaphor and the mind : imagining an apple in someone's eye -- Metaphor and advertising : imaginary gardens with real toads in them -- Metaphor and the brain : bright sneezes and loud sunlight -- Metaphor and the body : anger is a heated fluid in a container -- Metaphor and politics : freedom fries and liberty cabbage -- Metaphor and pleasure : experience is a comb that nature gives to bald men -- Metaphor and children : how should one refer to the sky? -- Metaphor and science : the earth is like a rice pudding -- Metaphor and parables and proverbs : mighty darn good lies -- Metaphor and innovation : make it strange -- Metaphor and psychology : a little splash of color from my mother -- Backword : the logic of metaphor | |
| 650 | 0 | 7 | |a metafora |7 ph122767 |2 czenas |
| 650 | 0 | 7 | |a myšlení |7 ph115391 |2 czenas |
| 650 | 0 | 7 | |a psycholingvistika |7 ph124802 |2 czenas |
| 650 | 0 | 9 | |a metaphor |2 eczenas |
| 650 | 0 | 9 | |a thought and thinking |2 eczenas |
| 650 | 0 | 9 | |a psycholinguistics |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
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| 952 | |0 0 |1 0 |4 0 |6 801GEARYJ |7 0 |8 BOOK |9 130665 |a UTBZL |b UTBZL |c 005 |d 2014-11-13 |l 1 |o 801/GEARY,J. |p 420010156984 |r 2019-08-26 |v 306.00 |w 2019-08-26 |x N:nákup; DV FHS Němčoková 19.12.2016; |y 01 | ||
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