I is an other : the secret life of metaphor and how it shapes the way we see the world
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Harper Perennial,
2012
|
| Edition | 1st ed. |
| Subjects | |
| ISBN | 9780061710292 |
| Physical Description | 297 s. : il. ; 21 cm |
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| Summary: | Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory |
|---|---|
| Bibliography: | Obsahuje bibliografii (s. 259-289), bibliografické odkazy a rejstřík |
| ISBN: | 9780061710292 |
| Physical Description: | 297 s. : il. ; 21 cm |